Online Communities
Marketing Research Online Communities (MROC’s) are an excellent way to generate insights. An online community is a group of 50 - 5000 customers/consumers linked by a shared interest: your product or service. It will generate insights because it allows you to:
- Build relationships with customers
- Find out what is on your customers minds – including thoughts you didn’t think of
- Identify trends
- Identify brand buzz - or lack of
- Evaluate new products, advertising, promotions, and trade programs
- Learn about competitors’ products and marketing programs
PMI partners with a leading quantitative custom research firm to create, manage, and moderate online advisory communities. To help you achieve your goals, we bring the best of both worlds: vast experience in consumer research, plus strong IT capabilities. Both are essential to make an MROC work for you.