Supporting Cast
Diane Peoples
Upon graduating from the University of Georgia’s Terry College of Business with an MBM degree, Diane started her career at the custom research company MARC, as an Account Executive handling consumer product brands. She then moved to Planters-Lifesavers, managing research for their gum and candy brands including LifeSavers, BreathSavers, Bubble Yum, Fruit Stripe, and CareFree. She then moved to Hanes, where she managed research for several brands and ultimately became the Brand Manager on their flagship brand, Hanes men’s underwear. Since then Diane has consulted for Russell Corporation and CIBA Vision, and currently heads up the Atlanta office of the Norton Agency, a Chicago-based advertising agency.
Tom Leidy, Ph.D
Tom has both an MS and PhD in Psychology. His career spans 30 years of marketing management, consumer insights, and marketing research in consumer packaged goods, apparel, and athletic wear. Tom has extensive experience in the design, execution, and analysis of consumer and trade qualitative and quantitative research.