Feature | Benefit optimization
Our mission: To help you understand consumer and customer perceptions, attitudes, beliefs, and opinions about your brands or services; and to generate insights that will improve your strategies, tactics, and bottom line.Methodologies
Success in today’s fast-moving marketplace begins with superior customer insights.
Whatever your customer insight needs – developing new products; improving a
service offering; honing brand positioning; or advertising feedback – it all starts with
a conversation with your customers.
We begin by assessing your business situation, objectives, and strategies. We begin every project with a simple Research Brief, so we all start on the same page with the same goals in mind. This ensures we develop the right methodology and generate relevant insights.
We develop and manage every phase of the research project. Our turnkey project management includes:
• Recruiting screener and recruitment
• Respondent incentives
• Discussion guide, including creative projective exercises
• Facility or online platform rental and management
• Moderating, interviewing, and/or facilitating
• Analysis and recommendations via summary report or presentation.
We generate insights that improve your strategies and tactics and get the results you want.
Thank you, Bruce. It’s been a pleasure working with you and I can’t wait to see your report. I enjoyed the groups. There were a lot of comments that will be invaluable to us. I do, however, blame you for my lack of sleep on Tuesday night. My head was so full of ideas that I was awake half the night. I look forward to your report and to the opportunity to work together again soon.VP/Director of Marketing, Financial Services
On behalf of the Marketing team, I wanted to thank you for the wonderful research work last night. Everyone felt that the learning was great and the project was very well managed. The quality of recruits, the facility and the interview process were top-notch and we’d love to work with you guys more often!Marketing Research Manager, Consumer Durables