Peoples Marketing Insights

Insights. Strategy. Results

“We shared your report and the team collectively feels it is incredibly clear and comprehensive. It added great guidance and strategic direction. Bruce – thank you for conducting such a fabulous discussion with this challenging cohort and for providing such a thorough and thoughtful follow-up. We hope to work with you again in the future!”  Principal, Global Integrated Marketing – Medical Diagnostics 5/2022



Success in today’s fast-moving marketplace begins with superior customer insights.
Whatever your customer insight needs – developing new products; improving a
service offering; honing brand positioning; or advertising feedback – it all starts with
a conversation with your customers.

Marketing Challenges – How We Can Help You

With decades of experience solving marketing challenges, we can help you solve yours. Here are some examples of the type of marketing challenges we help companies address:

Positioning 

Feature | Benefit optimization 

Packaging 

Customer Experience 

Shopper Experience 

Competitive Intelligence 

Sensory Testing - Food and Beverage 

Voice - of - the - Customer 

Customer Journey Map 

User Experience by Peoples Marketing Insights Atlanta

Usability Testing 

User Experience 

New Product | Concept 

Messaging | Advertising 

Naming 

We help you understand your consumers' or customers' perceptions, attitudes, beliefs, and opinions about your brands or services.

Case Studies

Our Latest Work

"There are few marketing challenges that I have not addressed in my career, which enables me to apply a wealth of experience to help you solve your marketing challenges."

Bruce Peoples, Peoples Marketing Insights. LLC.

Testimonials

  • 5
    Thank you, Bruce. It’s been a pleasure working with you and I can’t wait to see your report. I enjoyed the groups. There were a lot of comments that will be invaluable to us. I do, however, blame you for my lack of sleep on Tuesday night. My head was so full of ideas that I was awake half the night. I look forward to your report and to the opportunity to work together again soon.
    VP/Director of Marketing, Financial Services
  • 5
    On behalf of the Marketing team, I wanted to thank you for the wonderful research work last night. Everyone felt that the learning was great and the project was very well managed. The quality of recruits, the facility and the interview process were top-notch and we’d love to work with you guys more often!
    Marketing Research Manager, Consumer Durables