Situation/Objectives: A major manufacturer of products used to support joints – knees, ankles, etc.- wants to update their product line and has several new product concepts they want to get consumer feedback on.
Action: PMI conducts an online bulletin board. Participants are asked to upload a photo of the current product they use. Several new product concepts are presented (simple illustrations in pdf form). We also ship to each participant samples of fabric and materials and color swatches, so they can ‘build their own’ ideal product.
Results: As a result of the three approaches – photo of current product; reaction to concepts; and build your own with samples – the client comes away with clear direction on what products, features, and benefits to pursue in new product development.