• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Peoples Marketing Insights

Peoples Marketing Insights

Insights. Strategy. Results

  • Home
  • The Team
  • Methodologies
    • Facilitation
    • Pharma OTC
  • Case Studies
  • Clients
  • Accolades
    • Press
  • Contact
  • Facebook
  • LinkedIn
  • Twitter

Customer Journey Map for Industrial Manufacturer

Situation/Objective

A global manufacturer of capital intensive (over $1MM) ventilation equipment sold to the power and petrochemical industries needed to better understand their customers’ needs at every
step of their purchase journey, which can range from a few months to a few years. The client also wants customer feedback on how well they are meeting those needs.

Action

Conduct over a dozen one-on-one in-depth interviews via zoom with Procurement Managers,
Buyers, Engineers, and Project managers at customers, EPCs (Engineering, Procurement, and
Construction companies), and OEM’s. Develop multiple journey maps that outline customer needs and
players at each step of the customer purchase journey.

Results

The client has a clearer understanding of customer needs; how well they are meeting them; and how
to align resources to meet customer needs at each step in their purchase journey.

Let’s get the customer conversation started

We look forward to talking to you about your qualitative research and insight needs

Contact Us

Footer

  • Facebook
  • LinkedIn
  • Twitter

Social

Follow along on social media.

GreenBook Directory Listing

Navigation

  • Home
  • The Team
  • Methodologies
    • Facilitation
    • Pharma OTC
  • Case Studies
  • Clients
  • Accolades
    • Press
  • Contact

Site Pages

  • Accolades
  • Case Studies
  • Clients
  • Contact
  • Facilitation
  • Home
  • Marketing Challenges Competitive Intelligence
  • Marketing Challenges Positioning
  • Marketing Challenges Usability Testing
  • Methodologies
  • Pharma OTC
  • The Team
    • Press

Copyright © 2023 People's Marketing Insights, LLC