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Facilitation

Bruce Peoples of Peoples Marketing Insights - Case Studies, Market Research, Focus Groups

Facilitating Work Teams

Facilitating a work team is similar to moderating a focus group with a few differences.

  • The participants have a vested interest to work together towards a common goal.
  • Companies bring in a trained facilitator like Bruce to help them generate breakthroughs in areas like process improvement, strategic planning, or brainstorming new ideas.
  • Via an agenda with specific steps and exercises, a facilitator brings structure and process to a meeting to help the team arrive at a result that is created, understood, and accepted by all participants.
  • A good facilitator does not solve the team’s problems – he leads them to solve their problems and come to a consensus, the definition being: “I can live with those decisions, and support them.”

Bruce completed training in “The Effective Facilitator” at the Leadership Strategies Institute in March, 2017.

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