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Dogfish Head Brewing Company

Dogfish Head Brewery is one of the top regional craft brewers in the country. But the craft beer category has become crowded and very competitive.  Dogfish Head reached out to Bruce to generate consumer insights on several growth strategies.  Bruce and his beer-expert colleague, Jeff Musial,  conducted focus groups among several beer drinker segments in multiple markets, and  generated many insights to guide future beer growth strategies.

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