Peoples Marketing Insights has the capability to scale up to handle large projects due to our high-caliber partners. All bring years of experience and broad and deep insights backgrounds. Some advantages of working with Bruce Peoples and his partners:
- Your company can set up PMI as one approved vendor, but still have access to several qualitative researchers.
- Access to male and female researchers, depending on category need.
- We are more likely to be available to meet your timing needs.
- Collaboration: we work together and share ideas to develop key elements of the process, resulting in better analysis and outcomes.
Bruce started his career at L’eggs and Hanes (divisions of Sara Lee at the time) in Brand Management, co-managing their largest and most profitable nationally advertised brand. He successfully developed and launched a new Hanes brand. He has managed every element of the marketing mix, including positioning, packaging, pricing, and sell-in to the trade. Bruce took his new product experience to Brown-Forman Beverages, managing the successful roll-out of an innovative beverage and developing marketing programs for their portfolio of brands including Jack Daniel’s. Bruce was the Vice President of Marketing for Waffle House, a restaurant chain with an iconic brand and cult-like following. Bruce rounded out his corporate career at CIBA Vision (Novartis), developing marketing programs targeting multiple audiences, including health care professionals, chain retail buyers, and patients and consumers.
Bruce has conducted qualitative research for a wide variety of Fortune 500 (see Clients and Case Studies) brands and is experienced in all qualitative methodologies.
Bruce was trained in moderating at the RIVA Training Institute and in work team facilitation at the Leadership Strategies Institute. He has a BA from Vanderbilt University and an MBA in marketing from Indiana University. He is active in his local community of Roswell, GA, where he lives with his wife and three children. He has served on several local boards, was a Boy Scout leader, and plays guitar.
Lisa has been generating insights for more than 17 years. Her experience includes account planning at agencies D’Arcy (DMB&B) and Suissa Miller, in-house research for a software company, and conducting qualitative research for a custom research firm. Lisa’s moderating style is friendly and personable and she can get even the most reserved respondent to reveal their true thoughts and feelings through fun and engaging projective exercises. Lisa helps her clients understand not just what people are saying, but why they are saying it. She understands the importance of being able to turn insights into impactful strategies and tactics.
Lisa has experience in a variety of industries, including IT, telcomm, consumer products, apparel, retail, websites, and financial services. She has conducted studies addressing all elements of the marketing mix and covering of a wide range of individuals, including corporate employees and decision makers, children, parents, business owners, car enthusiasts, music listeners, private banking clients, different ethnic groups, seniors, and electricians/contractors.
Lisa has a Bachelor of Applied Arts in Interpersonal and Public Communications and Advertising from Central Michigan University. She currently resides in Atlanta with her husband and two children.